Cupra Born Wins Most Fun to Drive at Auto Trader New Car Awards 2024

CUPRA Born awarded Most Fun to Drive at eighth annual Auto Trader New Car Awards


  • CUPRA Born awarded Most Fun to Drive at eighth annual Auto Trader New Car Awards
  • Over 200,000 UK car owners surveyed to determine Born as the winner, commended for its performance and sporty exterior

Milton Keynes, 14-06-2024 – CUPRA Born has been named Most Fun to Drive at the 2024 Auto Trader New Car awards.

The award winners were determined by over 200,000 surveyed car owners, with their thoughts and opinions obtained from real-world experiences crowning Born as the most fun.

Erin Baker, Auto Trader’s Editorial Director, said: The CUPRA Born certainly puts a smile on the faces of its owners who love the car's performance and sporty exterior all wrapped up in a neat hatchback that can barrel down the Great British B-road. As one owner summed it up “We love it being electric and not having to fill up at the petrol station. We love how nippy and responsive it is”.

CUPRA Born is the first 100% electric model from the challenger brand and the perfect match of electrification and performance. The Born is an impressive driver’s car, delivering exhilarating sportiness and performance. Matched by its stimulating design, CUPRA Born is the perfect choice for the discerning EV customer.

Marcus Gossen, Director of CUPRA UK, said: “The CUPRA Born is a phenomenal drive so it is great to see it recognised in the Auto Trader New Car Awards, especially as the awards are voted for by car buyers. The Born offers striking design, sustainable motoring and premium comfort, all without compromising on performance”.  

CUPRA Born is available in the UK with three battery variants:

Battery Variant

Available on:


Range (WLTP)

58kWh 230PS e-Boost

V1, V2, V2 Edition, V3, V3 Edition

230PS (170kW)


77kWh 230PS e-Boost

V2, V3

230PS (170kW)


79kWh 326PS


326PS (240kW)


*Born VZ will join the UK range in September 2024.

The 58kWh 230PS e-Boost derivative is capable of a rapid 0-62mph time of 7 seconds, thanks to a maximum 310Nm of instant torque.

Safety and technology is also paramount in the CUPRA Born, aided by features such as the 12-inch infotainment screen, Adaptive Cruise Control, Lane Assist, and Traffic Sign Recognition. The Born also benefits from a five-star Euro NCAP safety rating, and  includes a five-year warranty, comprising of a two-year manufacturer’s warranty with unlimited mileage, plus a further three years up to a maximum of 90,000 miles (whichever comes first).

MSG Summary

For prices on the Cupra Born, visit our website.